May 23, 2019
One small step for a startup founder… one giant leap for his
business…
As a SaaS entrepreneur you deal with tons of doubts, fears and
worries. And sometimes you feel like YOU are just not capable of
doing it all.
How do you overcome the struggle?
Well… you become the Alter Ego who can take on these challenges.
And how does that work exactly? Basically, it all boils down to a
little game we all played as kids.
So… as a startup entrepreneur, sometimes you have to act
like a child :)
As children, we
instinctively use our creative imagination and embody other
personalities.
When we play basketball, we imagine we jump like Michael Jordan.
When we play astronauts, we imagine we walk on the moon like Neil
Armstrong.
This ability to be in character is one of the essential elements of
maintaining our freedom of self. Adults who lose this natural
ability become victims of the “Trapped Self”.
So, imagine this scene…
As a SaaS entrepreneur, you have an important investor meeting; a very big fish, lots
of opportunity for your business, but you haven’t done this before
and feel the butterflies in your stomach…
How are you supposed to approach all these influential people? You
feel like a chess club captain trying to ask the head cheerleader
out to the prom…
That’s when your Alter Ego comes in. All you have to do is become
the confident and successful entrepreneur. YOU HAVE TO BECOME YOUR
ALTER EGO. BECOME NEIL ARMSTRONG.
In this episode of Escape Velocity, my
good friend Todd Herman gives you the 5 stages of creating your
Alter Ego. Choose your goal and tap into your power core self.
Use the phenomenal power that we humans have – creative imagination
– to generate the identity you need to face every challenge that
comes your way head on.
Watch the full episode to uncover
all the priceless tips. You’ll learn so many wonders about
yourself… you’ll probably feel like Alice through the Looking
Glass…
The 5 stages of building your Alter Ego
1. Choose the context you want to excel in
2. Unpack what is frustrating you
3. Choose the Identity you want to appear as
4. Use an Anchoring Totem
5. Activate and become the Identity you want to be
So… you might be wondering what an Anchoring Totem is? Around the
14 minute mark Todd opens up the whole Wonderland…
An Anchoring Totem is simply an object in your physical world which
activates your desired Alter Ego. A simple example are glasses.
Feeling a lack of confidence? Put on your glasses
and activate your Confident Persona.
Todd does a great job of activating his Alter Ego using his
glasses. Crazy when I think about it… I didn’t even know these were
not prescription glasses for first two years of our friendship!
The Anchoring Totem is just one of the amazing tools to help you
tap into your Alter Ego power. So don’t limit yourself to one
trapped self… use as many versions of yourself that you need to
become the successful startup founder you want
to be.
Catch the full episode here and then
drop a comment letting me know any questions you have about the
Alter Ego and how to use it for your startup.
--
Dan Martell has advised more startups
than his hometown has people and teaches startup founders like you
how to scale. He previously created, raised venture
funding for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell