Feb 11, 2021
Freemium? Free trial with a
credit card? Or premium only?
If you’re asking these questions
about your pricing model, then - according to Wes Bush - you’d already be on the wrong path.
Wes Bush is the founder
and CEO of ProductLed and the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself.
Product-led growth is a
methodology that attracts the right customer, gives them a reason
to use your tech, and then turns them into a raving fan of your
business.
It’s extremely
important for a cutting edge SaaS to know how to do this.
Why?
Because 40% - 60% of
users that sign up for a SaaS are NOT coming back.
Ever.
Product-led growth
means giving them a reason to return, a hook that makes them WANT
to stay.
Meaning…
It’s the antidote to churn!
It is an absolute
pleasure to have one of the world-leading experts on this topic at
the microphone for the latest episode of the Escape Velocity
podcast.
If sales are low, churn
rates are high, or your pricing model doesn’t feel right… then sink
your teeth into this episode, where we discuss:
- Why a free trial is
NOT necessarily a product-led approach
- How to test
product-led business structures without sacrificing your bottom
line
- The A/B split testing
trick to minimize your profit loss
- Why customers buy
results, not tools.
- The Super Mario
experience
- How a product-led
support team doubles as your sales team
- Why product-led is
necessary for saturated markets
- How the ultimate lead
magnet will always be your product
I believe in this
value-driven methodology wholeheartedly.
It’s why I’ve always
worked in support in the early days of every one of my
companies.
You get direct customer
insights, understand their pains, and get to tailor the product to
their needs.
But hearing this
quantified by an expert like Wes might be just the deal-breaker you
need to revitalize your SaaS business model and bring you into 2021
ahead of the game.
Earphones in.
Listen in here.