Mar 11, 2021
Paid ads… or publicity?
Choose.
For a bootstrapped
startup with little-to-no cash in the bank trying to find their
first thousand customers, this question should be a no-brainer.
Publicity.
PR doesn’t
cost. There’s no PPC or ad spend
behind good PR.
Every dollar returned
is profit and the only upfront cost is time.
Yet a good PR campaign
can explode in virality and skyrocket your traffic.
Why? Because instead of
paying to get your product featured on valuable marketing channels,
publicity means you ARE the valuable marketing channel.
Publicity means
interviews, featured guest posts, public appearances, podcast
interviews and more.
You and your
product become the valuable content that others want to
consume.
It means getting
attention… for
free.
But you HAVE to have a
story that sells your product before you can get that free PR.
Want to know how to do
that?
Let’s hear from a PR
expert, Adrian Salamunovic, entrepreneur and co-author of
Free PR.
Trust me… if you want
your SaaS to grow quickly, you don’t want to miss this
interview.
Adrian was the
co-founder of CanvasPop and DNA 11, both companies that he grew
organically generating millions in revenue through free PR channels.
But he became a PR
expert out of necessity.
In this kickass
interview, we get chatting about:
- How he did over $1M
in revenue in 14 months with zero funding
- Why any product can
be sold through story
- How marketing
channels have multiplied
- Utilizing
multi-channel marketing for startups
- How to write your
brand story
- Finding your
‘remarkable angle’
- The keys to good
PR
- Becoming a branded
thought-leader in your industry
The value bombs that Adrian drops in this interview are insane.
You’re crazy not to
listen in.
Doesn’t matter if your
startup is fresh out the gate or if you’re already scaling towards
millions...
Story. Matters.
Period.
If you’ve EVER wanted
the ultimate SaaS growth hack… this is it: create organic
publicity.
Get your headphones in,
and PLEASE don’t miss out on
this interview.
--
Dan Martell is a serial entrepreneur, an investor in
40+ startups like Intercom, Udemy, and Unbounce and the creator
of SaaS
Academy, helping over 500 B2B SaaS
founders scale faster. He’s founded five SaaS companies and
successfully exited three of them. If you want to scale faster
without hitting the usual roadblocks, make sure to follow him
on Youtube, Facebook, Instagram, LinkedIn & Twitter.
Join his exclusive Scaling SaaS
Founders Facebook Group.