Jun 4, 2020
My latest guest is controversial.
If you google ‘Nathan Latka’, you’ll see headlines that call him
inspirational… and others that call him a con-man (or use more
colorful language).
Most CEOs or software founders would fear that kind of negative
press.
But not Nathan.
In fact… he encourages it.
He wants people to either love him or
hate him as long as they aren’t somewhere in between. He wants
polarizing opinions because it leads to attention.
It’s a bold play, but… it’s paid off.
Originally Nathan founded Heyo.com, a social media marketing SaaS
that leverages viral giveaways.
After successfully exiting, he then founded GetLatka.com, a SaaS info
database.
Now he’s the writer of a book called How To Be a Capitalist Without Any
Capital that has sold over 25,000 copies and he is the
host of a popular business podcast called The Top with 10
million episode downloads.
He’s a master of marketing and has no shortage of opinions on SaaS
businesses.
So I sat him down to pick his brain and understand how and why he
thinks the way he does, exploring SaaS
financing options in the meantime.
This is your behind-the-scenes exposé. Check it out.
I can’t say I agree with Nathan’s methods… but they are
interesting. In our chat, we get talking about:
- His airport magazine funnel that converts at 49%
- How he convinced top CEOs to get on his podcast from day one
- Why it’s cheaper to get people to hate you
- How he knew he could sell a book… but could he write one?
- Latka’s Million Dollar Roadtrip (his CNBC TV show)
- How SaaS financing has been rapidly changing
- The 6 types of funding options for founders
There is a bit of everything in this episode.
From book publishing deals to TV show productions, to SaaS
financing options, to funnels…
Nathan and I are old friends and I’ve always wanted to ask him
these controversial questions… he gave me permission so the gloves
came off.
If you’re wondering what his crazy life has to do with your
business though, it’s worth listening just to hear his answer to
the question:
“How would you find the perfect SaaS to invest in?”
Get your headphones ready, queue it up right here, and enjoy.
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell