Nov 5, 2020
If you want consistent,
predictable revenue for your SaaS then there’s one thing you’re
going to need to build:
A killer sales team.
Don’t roll your eyes yet… Let me
set the record straight.
In 2008, when I moved
to silicon valley, sales teams were considered evil.
Tech companies pursued
the unicorn: A product that would “sell itself”. (Yes, I’m using
sarcastic air quotes).
The likes of Facebook
and Instagram fed false hope that you could build a platform with
non-existent revenue, burn through rounds of funding and monetize
it later for billions.
The idea of hiring
people to sell for you (aka: a sales team) wasn’t cool.
Times have changed.
People have woken up
from the myth and discovered - surprise, surprise - that you have to work damn hard to make a buck!
Today I want you to
meet Aaron Ross, co-CEO of
Predictable
Revenue, author of the
book by the same title, and co-author of ‘From
Impossible to Inevitable’.
Aaron trains sales
teams and tech companies on outbound prospecting.
He knows the inner
workings of a high-performing sales team, and he knows that they
ARE necessary. “Build it and they will come” doesn’t cut it.
I gave him the
microphone on the latest episode of the Escape Velocity podcast and
asked him to dispel sales myths and talk through every stage of
building a sales team that grows with your SaaS.
Whether you love the
idea of a sales team or you still feel like it’s evil, this is a
great episode where you will learn:
- Why even introverted
founders MUST work sales
- Why good sales teams
don’t just sell
- How to minimize
translation in a sales message
- How to handle lead
nurturing
- Working teams for a
common goal
- How buyers need help
from sales teams
- Working up from phase
zero (non-existent sales teams)
- The scary side of
success
The dream of a unicorn
tech company still exists today.
But as a SaaS coach, it’s my job to help founders grow their
business and increase zeroes on their balance sheet.
Which means I help you through the hard truth:
You need to sell.
Tune in the episode here
and let Aaron Ross, a master of
sales strategy, convince you why it’s what you need to do.
--
Dan
Martell has advised more startups than his hometown has people and
teaches startup founders like you how to scale.
(Get the free 3
videos to grow your business here.)
He previously created, raised venture funding for and successfully
exited two tech startups: Flowtown and Clarity.fm. You should
follow him on twitter @danmartell
for tweets that are actually awesome.
+ Instagram (behind
the scenes): http://instagram.com/danmartell
+
Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell