Aug 15, 2019
Imagine this scenario…
You’ve launched a great SaaS product and things are starting to
look up… GREAT!
Now you are doing marketing, sales, dealing with clients, upgrading
the product, doing everything you can to stack up your MRR.
The more you grow, the more you have to delegate and rely on your
team members. There comes a point where you have to decide what
kind of leader you are going to be.
And let me tell you, that is one of the toughest decisions you have
to face…
…dread it, run from it… it still
arrives 🙂 So you better think long and hard about that!
Having a team that shares your vision, is on top of things and
REALLY CARES for your business is something that you need to build
up and trust me “I’m the boss, do it my way or else” will not
work.
So what can you do to make sure that your people are empowered in
the best way possible and bring success to your company?
In this episode of Escape Velocity, I
talk to Nathan Barry – founder, creator, speaker, good dude, and
honorary Canadian (yes I have the power to bestow that
title!).
We go into the story of his company – ConvertKit.com, what has he done to build
up his employees and much more!
Here’s an overview of what we covered on today’s podcast:
- The initial stages of ConvertKit’s growth
- Nailing your Ideal Customer
Profile (<- My favourite story)
- Who do you serve? – finding the right niche
- Can you really rely on word of mouth for growth?
- Running an affiliate program
- Investing in your team members’ brand
- How to take advantage of
webinars
- Focus on inbound marketing
- The personal journey of a SaaS founder
I had a great time talking to Nathan (who btw, is an absolute stud
on the cover of SaaS Magazine) and
we got into many amazing topics, but I want to draw your attention
to his ideas on building the brands of people on your team – around
the 25th minute of the video.
His thought process really highlights what the difference is
between a real entrepreneur – looking to make a great product, work
with amazing people and pursue lasting success, and someone seeking
to play entrepreneur long enough to cash in and bust out.
Investing in your employees brand, flying them out to meetings,
empowering them to make decisions, giving them the space to
innovate…
This leads to all of your people not only wanting to work for you,
but trying to get their friends to work for you (and I mean their
smart and capable friends), because you are truly providing a
valuable environment for them.
Now, I know that it can be tricky to trust people… man, have I
faced my fair share of frustration with idleness, lack of
motivation or commitment…
But, along the way you learn that even with all that, there is no
better leadership than genuine inspiration! To go about that, you
need to serve your employees… yes, YOU serve THEM!
Your job is to wake up everyday asking how you can help them do
their work better. Service leadership is the key.
So, check out our full
conversation and leave a comment below if letting me know
what you biggest takeaway was!
--
Dan Martell has advised more startups
than his hometown has people and teaches startup founders like you
how to scale. He previously created, raised venture
funding for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell