Aug 27, 2020
When you first came up with a price for your SaaS product, I bet
you did one of 3 things:
1. Picked a low number because “you’re just starting
out”
2. Matched (or beat) a competitor’s price
3. Chose a number based on what you would spend
How would you feel if I told you to take that price… and
double it?
Nervous, right?
Pricing strategy is where many SaaS founders get nervous, panic and
shoot themselves in the foot, yet it’s one of the most crucial
numbers for scaling and growth.
I want to introduce you to someone that can help:
Meet Carrie Osman, CEO and founder
of Cruxy & Company, and my latest guest on
the Escape Velocity Show.
Cruxy & Company is a business strategy firm that helps B2B tech and
fintech companies rebuild their business
model and optimize their revenue.
One of Carrie’s areas of expertise is pricing.
With her team, she will dig up exhaustive data and present
strategic findings in a way that makes restructuring
a pricing
model a no-brainer.
It’s like hiring a team of experts to give you the perfect answer
so you can MOVE ON.
I had the privilege of sitting down and chatting with Carrie about
how she runs her consultancy and why they’ve grown to such high
praise amongst tech companies.
Check it out!
What amazes me about Carrie is her energy. She’s
everyone’s friend, always active, and relentlessly hard
working.
- In this episode, she gave me the low-down on:
- How action (not theory) creates growth
- The value of emotional intelligence
- Why she sold her sports car and left a great job to start
Cruxy
- The ‘one piece of paper’ strategy
- Why what you’re NOT doing matters more than what you are
- Running effective 1-on-1s
- What ‘frogging it’ means
- How hiring a consultant means paying only for
results
- The difference in selling to the USA or the UK
- Her 3-favours rule
If you’re new to the idea of hiring consultants for short bursts of
high-value work, then this episode is absolutely worth a
listen.
Carrie doesn’t just share her perspective on business
growth and strategy; you’ll also understand how great
consultants think.
You already know I’m a HUGE supporter of paying for great
advice…
Hiring a firm like Cruxy & Company is an extension of that
idea.
Grab your headphones and enjoy the episode here.
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
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