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Escape Velocity - with Dan Martell

Dec 3, 2020

Your website is polished. Facebook ads retargeting, Google ads pushing your domain to the top of the results page.

Traffic trickles through… starting with a sign-up for a free trial. All your PPC ad spend is balancing on a knife’s edge.

But here’s the question:

Will the prospect convert from a free trial to a paid customer?

If yes, you can wipe away the sweat and enjoy a profitable growth funnel. 


If not, you’re pouring money into Zuckerberg’s pocket without anything to show for it.

This is why maximizing your trial-to-customer conversion rate is essential to scaling your SaaS. 

I consider it low hanging fruit. You already have the prospect interacting with your product, now you want them to trust you with their credit card.

Fortunately, I’m good mates with one of the leading trial conversion experts in the SaaS space:

Aaron Krall.

In the past, I’ve hired Aaron to educate my SaaS Academy clients. He seriously knows his stuff!

So it’s a pleasure to invite him to be a guest on the Escape Velocity podcast and hear what he has to say about onboarding trials that maximize conversions.

Not only is Aaron a highly sought-after conversion expert... 

But he also started the biggest SaaS-only Facebook group, now with over 21,000 members.

In this interview, we talk about:

- Impressive onboarding strategies

- Companies who are doing it right

- How I first met Aaron (and gave him the 5-start treatment)

- How Aaron went from food stamps to growth hacking

- Getting fired from L’Oréal

- The power of niching down (but not staying there)

I’ve now released 40+ episodes of the Escape Velocity podcast, but never have I laughed THIS hard during a recording session.

Aaron is hilarious. Wait until you hear him impersonate scammy SaaS founders.

Tune in with us for a laugh right here.


Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and You should follow him on twitter @danmartell for tweets that are actually awesome.

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