Dec 3, 2020
Your website is polished.
Facebook ads retargeting, Google ads pushing your domain to the top
of the results page.
Traffic trickles
through… starting with a sign-up for a free trial. All your PPC ad
spend is balancing on a knife’s edge.
But here’s the
question:
Will the prospect convert from a
free trial to a paid customer?
If yes, you can wipe away the sweat and enjoy a profitable growth
funnel.
If not, you’re pouring money
into Zuckerberg’s pocket without anything to show for it.
This is why
maximizing your trial-to-customer conversion
rate is essential to
scaling your SaaS.
I consider it low
hanging fruit. You already have the prospect interacting with your
product, now you want them to trust you with their credit card.
Fortunately, I’m good
mates with one of the leading trial conversion experts in the SaaS
space:
Aaron Krall.
In the past, I’ve hired
Aaron to educate my SaaS Academy clients. He seriously knows his
stuff!
So it’s a pleasure to
invite him to be a guest on the Escape Velocity podcast and hear
what he has to say about onboarding trials that maximize
conversions.
Not only is Aaron a
highly sought-after conversion expert...
But he also started the
biggest SaaS-only Facebook group, now with over 21,000 members.
In this interview, we
talk about:
- Impressive onboarding strategies
- Companies who are doing it right
- How I first met Aaron (and gave him the 5-start treatment)
- How Aaron went from food stamps to growth hacking
- Getting fired from L’Oréal
- The power of niching down (but
not staying there)
I’ve now released 40+
episodes of the Escape Velocity podcast, but never have I laughed
THIS hard during a recording session.
Aaron is hilarious.
Wait until you hear him impersonate scammy SaaS founders.
Tune in with us for a laugh right
here.
--
Dan Martell has advised more
startups than his hometown has people and teaches startup founders
like you how to scale. (Get the free 3
videos to grow your business here.)
He previously created, raised venture funding for and successfully
exited two tech startups: Flowtown and Clarity.fm. You should
follow him on twitter @danmartell for
tweets that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
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