Jun 18, 2020
If I could take all of the BS about “success” and cram it into
the single most actionable statement ever, it would be this:
The key to success is
consistency.
I don’t care how cheesy it is… It’s the truth.
Print it on a T-shirt. Crochet it on a wall hanging. Hashtag it on
Instagram. Just don’t forget it.
If you want to be successful at anything BE CONSISTENT.
No-one encapsulates consistency more
than my latest guest on Escape Velocity, Steli Efti.
Steli is the co-creator of The Startup Chat, a podcast now with over
450 episodes.
Did you know that the average podcast dies out after just 7
episodes?
Yeah, 7. He’s ahead by 443.
Steli’s co-host is Hiten Shah, the co-founder of Kissmetrics,
CrazyEgg and FYI… and for the last 4 and a half years, Steli and
Hiten have recorded two episodes every single
week.
Steli has an amazing story of how he went from nothing to starting
and skyrocketing his SaaS, Close.com
He sold everything he had, bought a one-way ticket from his home in
Europe to Silicon Valley, wasn’t great at speaking English, didn’t
have a Visa, but he planned to start a software
company…
…without knowing anything about software.
It sounds like a disaster, but through hard work and consistency,
he’s now crazy successful.
Close.com is a sales and
communication tool that pioneered many of the trends we now see in
CRMs today.
You’ve just got to hear the story straight from the horse’s mouth.
Get your headphones ready and tune in.
Steli is the coolest guy (leather jacket and all) and just
ridiculously easy to chat with. In this episode, we talked
about:
- How he got started as a SaaS entrepreneur
- Moving to a new country for business
- His interview on day 2 in Silicon Valley (it’ll make you
cringe)
- The website that he made… and that died
- ElasticSales, his Sales-as-a-service company that led to
Close.com
- How Steli evaluates the value of a conference
- How Close.com managed to innovate ahead of the curve
- The business war over their domain name
- Steli’s failed funding experience
- How to sell more from your product
demos
This is an epic interview, not only
because you’ll learn about how he got started in business, but
because you’ll hear from someone that made a lot of mistakes and
pushed onwards until he figured it out.
It’s encouraging, to say the least.
And in these times, I think we all need a bit of encouragement.
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
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