Apr 9, 2020
You know what gives me an instant explosive headache?
Telemarketers.
It takes me about 2 seconds before I can tell they’re reading from
a script.
“Are you happy with your… BLAH BLAH”.
I’ve worked closely with many sales teams so I empathize
with the job they have to do, but I simply cannot tolerate
inauthentic selling.
There’s no excuse. Just train your sales team
properly!
What really grinds my gears is that telemarketers tarnish
the reputation of all salespeople.
I call it scorched earth selling.
But if you’ve ever met an AMAZING salesperson, then all is
immediately forgiven. The whole sales interaction is seamless,
comfortable and above all… authentic.
Today I’d like you to meet a sales
genius: David Priemer.
David is sometimes referred to as the “Sales
Professor”.
He was the VP of sales at Rypple, then the Principal of the Sales
Training Academy at Salesforce… and then the VP of
Commercial
Sales there too.
Now he is the founder & Chief Sales Scientist at Cerebral Selling.
All of that adds up to a guy that understands the SCIENCE of
authentic selling and how to train sales teams to
perform better.
In the latest episode of Escape Velocity, David and I chat all
about selling. Tune in and you’ll learn it from the best in the
business.
In this interview, David and I get chatting about:
Circumventing customer objections
David’s “The Reason I Ask…” sales hack ← You can start
using this today
The right way to manage a sales team
The 3 areas that all top sales reps excel
The number 1 thing you can do to improve your sales team
Scripts vs Talk Tracks vs authentic selling
How Aziz Ansari laughed in the face of Salesforce
This isn’t just an interesting topic…
It’s essential to growing your
business.
If you took two rival SaaS companies with similar products, it’s
the one with the well-trained and authentic sales team that will
overtake the market.
I’d encourage you to invest time in learning about sales
strategies and nurturing your team, no matter how big or
small.
Your sales team is a weapon. Sharpen it.
If you like what you’ve heard in this
interview and you want more, David has taken his years of
experience and written a book called Sell The Way You Buy.
And if your conversion rate isn’t where you want it to
be, hop on a call
with my scale specialists and we’ll help you out.
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell
Learn how to install elegance and efficiency in your sales process
with David’s new book, Sell The Way You Buy:
https://cerebralselling.com/book/