Jul 2, 2020
Years ago the so-called “secret” to B2B company growth was
getting leads.
If you got enough email addresses or phone numbers that you could
give to your sales team, you were going to make BANK.
Not any more.
Everyone is on LinkedIn, social media accounts are 1-click away,
and business emails get scraped and sold daily. It
sucks… but it’s true.
The question isn’t how to get leads, it’s “How do I make them
stop and listen?”
My latest guest on the Escape
Velocity Podcast has built a multi-million dollar business solving
that problem.
Greg Segall is the CEO and founder of Alyce.com, a corporate gifting platform
that uses artificial intelligence to help sales teams buy
the perfect gift for prospective clients.
Instead of leading a business relationship with “ME, ME, ME”…
…corporate gifting allows businesses to invite the attention of a
prospective client with a well-timed, valuable, and appreciated
gift.
It works.
It works so damn well that it’s grown into a $120 billion industry
in the United States alone.
Now Alyce.com has taken a bite from that pie, growing from 15
people to over 110 in less than a year-and-a-half, and closing
nearly $17M in funding.
That kind of explosive
growth is fascinating… so I just had to
sit down with Greg and pick his brain for how it all went down.
By his own admission, Greg believes in being open, honest and
vulnerable… meaning he’s happy to share
everything about his business. In this ep, we chat
about:
- How Alyce had to pivot radically from a referral service
- The ‘Oxygen, Aspirin, Vitamins’ framework
- Why defining your core vision creates growth
- Attracting talent in a remote workforce
- How to expand a company internationally
- Managing down (getting more from your staff)
- Why he insists on having a coach
- Leadership, management and execution
One thing I love about Greg is that he believes in making a
difference.
This becomes important to founders when the days are long, the work
is tough and profits lose their shine.
When Greg’s company sends a gift, the recipient has the option to
accept it, exchange it or to donate the money to charity
instead.
Considering the size of this industry, even with a small percentage
of recipients choosing the charity option, Alyce.com could become
the single most charitable business… in the entire
world.
Just let that sink in.
Tune in to Greg’s podcast episode right
here.
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell