Dec 19, 2019
Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo, a software product that gave
businesses an end-to-end view of their customer’s journey.
The technology was revolutionary.
No longer was a marketing team just collecting leads to give to the
sales team…
…but businesses were able to track and
optimize every touchpoint.
From ads, to website visitor, to sale, to upsell, to retention and residual
profits.
Marketo’s goal was to offer enterprise power at an affordable price
to smaller marketing teams and unify a company’s view of their
customers.
In 2013 they had their first IPO.
In 2016, they sold to Vista for $1.8 Billion.
In 2018, Vista
sold Marketo to Adobe for $4.75 Billion.
And in this week’s episode of Escape Velocity, I got to sit down
with Jon Miller and talk all about his revolutionary view on
Marketing that grew his SaaS to a billion-dollar company in just 12
years…
… and he’s doing it again with Engagio.com
This interview is just loaded with “Aha!”
moments. Jon is a fountain of marketing wisdom, and he shares:
- The story of Marketo’s first failure
- Lead scoring and the bigger picture of customer behavior
- Why growth is about adding new revenue engines
- The necessity of innovation for scale
- How marketers can lose sight of real revenue
- Where most SaaS profits really come from
- Why the best marketing happens after a sale
(<< Wish I knew this 10 years ago!)
- Using Time as a measure of Lead Scoring
- The rapid growth of Jon’s second company, Engagio
I love marketing.
But what I love even more is speaking to someone so articulate
about marketing that you can’t help but feel inspired and want to
share it with everyone else.
That’s what this podcast episode is. So many eye-opening
moments.
So… watch it, or listen to it. It’s
just that good!
Remember, this is the guy that started a SaaS that eventually sold
to Adobe for literally billions of dollars.
Doesn’t that make you curious?
Tune in and check it out!
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell