Jan 2, 2020
“If only we had money, we could…”
It’s a story I’ve heard a thousand times. Startups heaving a
sigh, wishing they had
investors to fund the awkward early stages.
Scraping to get your software in shape…
Working 60+ hour weeks…
Can’t afford to hire people so you’re wearing every hat for every
department…
But the dark side of receiving VC
funding is that you lose a massive slice of your
company.
It can be VERY expensive.
The equity you give away just for some
upfront money could be worth millions in a few years time, but
you’re too desperate to know that now.
BJ Lackland has a different approach.
He’s the CEO of Lighter Capital, a funding company that supports
tech entrepreneurs without them giving up
equity, board seats or personal guarantees.
In the 7 years BJ spent at the helm, they funded 365 companies…
with 630 rounds of financing… deploying a total of $168
million.
So, if this guy is a master at spotting a startup worth investing
in, don’t you want to hear what he has to say?
You can.
For this week’s episode of Escape
Velocity, I sat down with BJ and we talked all about funding,
financing, and loans for startups.
In our interview, BJ opens up about:
- What revenue-based financing actually is
- How Lighter Capital does the math on a loan
- What’s changed in SaaS financing
- Why equity funding could be your biggest mistake
- Light Capital’s software for processing deals
- What red flags BJ always looks out for (<< Mistakes to
avoid)
- Extra perks Lighter Capital offers
This is a super insightful interview. Getting funding in your early
stages can be the make-or-break for a SaaS.
But like with all things marketing… you’ve got to get inside an
investor’s head.
This is an interview that will show you how a financing
company thinks, what matters and what
doesn’t.
Check out the
interview, and commit these lessons to memory.
You’ll be grateful for it when it comes time to raise some
money.
--
Dan Martell has advised more startups than his hometown
has people and teaches startup founders like you how to
scale. He previously created, raised venture funding
for and successfully exited two tech startups: Flowtown and
Clarity.fm. You should follow him on twitter @danmartell for tweets
that are actually awesome.
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